Your Business Blog Identity
A professional blog is a valuable tool in establishing yourself as a reliable expert in your field. You have valuable information to share, with the passion already built in. People will respond to that passion and want what you have to offer. Your blog can be used to build relationships with current clients and lead to new opportunities.
Easier said than done, right? Blogging is time consuming work and often gets pushed to the back burner. That's where I come in.
There are a couple ways we can approach working together on a blog. First, you can write your own blog posts and let me help you edit them and get them "blog ready." You may already have written some things that just need to be polished up a bit.
...you may want to let me ghost write them for you.
In this first sample, the client, a doctor, wrote a blog post, but he sent it to me for review. I sent recommended changes using Microsoft Word tracking changes. He sent me a revised draft, and I went over it one final time, adding a title, subheadings, and web-friendly paragraph breaks:
Sample 1: Aspire Interventions Blog (collaborative)**
You may have noticed that it's in a newsletter format. You just click the link and it takes you to the blog page of the company's website.
You can "kill two birds with one stone" with blog content e-newsletters; you'll be providing consistent, niche-relevant material on your website, which helps with SEO rankings, while at the same time providing timely, informative articles to your email subscribers.
But if you despise writing, or just can't seem to make the time to write down all those ideas circling around in your mind, why not consult with me as a ghost writer?
In this second sample, the same doctor wanted me to write a blog post about a community service project of his that his normal clientele might not be aware of. At the suggestion of his office manager, I first interviewed someone who'd benefited from the program.
After that interview, I still had some questions, so I talked with one of the staff members for the technical info. I submitted the draft to the doctor, for his review. He had a few changes, which I made, and then I got it "blog ready," with a title, subheadings and web-friendly paragraph breaks.
It's informative, but interesting, and draws people into the story. Here it is:
Sample 2: Aspire Interventions Blog (ghostwritten)**
Similarly, the blog post was used as an email newsletter article.
This should give you an idea of how we could work together to get your blog up and running and get the information sent out to your email subscribers.
**used by permission