Email Marketing: A Real Relationship Builder
It's Monday morning and you're scrolling through your email list that has somehow grown to over 400 unread. Your trigger finger is itchin' like the outlaw Cherokee Bill as you prepare to delete...delete...delete.
But some emails survive the cut. Outside of that email from your mom or your boss, what is it that keeps you from deleting every single email in your inbox?
That's what you have to find out. But not for you—for your clients.
The fact that you keep that forwarded chain letter from Mom in your inbox and don't delete your boss's email is key to understanding how email should be used.
Because what keeps people from deleting every single email in their inbox is RELATIONSHIP.
If you've invested time and effort finding out what they want, what problems they have, then offer real solutions on a consistent basis, your clients will keep coming back for more. You'll have a stand out brand and be known as a subject matter expert. They'll know they can trust what you're saying.
Email remains the single best marketing delivery system to build relationship, communicate your brand, and create product excitement with your customers.
It's simple. It's a time saver. It gives you opportunity to tell your customers the things you don't have time to tell them all in person. Email isn't going anywhere.
Whether your project is large or small, recurring or a one-time need, I'll help you get it written and launched.
Blog-based Email (multiple topic)
Get the most for your money: use your website's blog as a feeder source for your emails.
Announcement (single topic)